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Mediahedge allows media content owners - such as movie and TV studios, broadcast networks, and (semi) professionals - to secure their content, understand how it is being used and profit from its distribution through content identification, management and monetization services.
Register and secure your content
The internet and social networks have become major distributors of copyrighted video and audio content. This may be good for promotional purposes, but how can you ensure you are profiting from this too? By registering your media content in the Mediahedge global database you can secure your content better by allowing us to generate fingerprints from your media content and keep these in our central database. With our media crawling and media recognition service, we can then compare fingerprints on the web with the fingerprints in our central database. If there is a match, your specified business rules with the media content distributors are applied, like ‘publication prohibited’, ‘allowed to publish’, ‘allowed when surcharge paid’, ‘allowed when ad revenue shared’, or any other pre-agreed business model between you and the content distributor.
Monitor your media content
Your content could be appearing anywhere on the internet. Hopefully its only available on sites where you have an agreement with the content distributors, but how do you know if its also available elsewhere without your permission? It can be very difficult to get a good overview of where and when your content is published, but our reporting service provides you with the content visibility and tools you need to get accurate information. By knowing more about who is using your content you can enhance your content offering to better meet market demand, and therefore draw larger crowds. You can also approach the sites who use your content for a revenue share deal around your content.
Monetize your content
Mediahedge is a strong believer in monetizing media content rather than simply restricting it from view. We have therefore developed various tools to help you get more value from your content, by knowing where, when and how it is used.
The Media management service also allows you to apply intelligent business rules to each item of your content found on the web and can assist you in creating new revenue streams through new partnerships, targetted advertising, increased traffic to your site and more...
The possibilities are infinite, which is the main reason that with Mediahedge, content owners retain full control over their valuable content and related fingerprints - rather than allowing third parties to control them. In addition, you are able to assign user-rights to each of your individual fingerprints, giving you even more flexibility.
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