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Mediahedge empowers internet communities, audio/video sharing sites, Peer-to-Peer (P2P), and other content distributors to automatically scan media files, determine their appropriate use and to apply business rules to user-posted content and other media content
Register and manage media content
As a major distributor of video and audio content you may wish to better identify and manage the media content uploaded or distributed via your website or network. With the Media Registration service you can fingerprint all media content uploaded or distributed via your website or network. These fingerprints will be stored in a central database and can be used as a reference for new media that is uploaded to your site. In this way you can avoid duplication of media content which saves you bandwidth and storage costs. It can also be used to avoid certain media - that you do not want shown on your site (identified as obscure or any other reason) - being uploaded twice.
Manage copyrighted content
Legitimate business models require control over uploaded copyrighted content. Mediahedge offers you a comprehensive, cost-effective and scalable method for pre-screening content before it goes live, helping you to avoid liability to content companies. After all, most content owners would like to see prevention of piracy instead of their media being taken down entirely. The Media Recognition service can automatically verify media content and retrieve user rights from the rightful content owner. Such rights may vary from ‘publication prohibited’, ‘allowed to publish’, ‘allowed when surcharge paid’, ‘allowed when ad revenue shared’, or any other pre-agreed business model between you and the content owner.
Monetize the media content on your website or P2P network
Mediahedge is a strong supporter in the monetization of media content rather than simply restricting users from copying content. Our Media Management tools like assigning business rules to each item of content have been developed to support win/win situations, whereby you can keep popular media content on your site and still keep your consumers, advertisers and content partners happy. By identifying the media content on your site you can offer more targeted advertising at higher rates, whilst giving content owners a share in the advertising revenues made around their content. You could also place links back to the content owner’s site, increasing your own search-engine ranking, and helping the content owners to further optimize their content offering. Also, by building a stronger relationship with the media companies you might get earlier access to premium content than you would otherwise.
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