We used to charge $49.95 for monthly membership....
Then $39.95.....
Then $29.95.....
Then $19.95.....
Then $9.95......
Guess what price is next....
Thats why membership based sites must offer more content, better quality and better delivery technology.....
watch this video :
http://www.wired.com/techbiz/it/magazine/16-03/ff_free