Ahhhh an intelligent post...love those
If someone wants to incorporate xsells into their business model, well this is the way to do it. Above the submit button and clearly described for the customer...the additional customer followup is the icing on the cake. Most mainstream ecommerce sites follow the same practices.
We're in the business of impulse buying, but there is a world of difference between fully disclosing to the customer that they are being invited to purchase additional complimentary products - and all before they actually agree to join or buy - versus tacking on additional costs in a way that relies on the consumer not catching on to the 'extras'.
Good discussion, OneTwoClicks
