it is priced lower than the new nikon d700 which is also full frame but only at 12 mp and no video capabilities but similar in all other areas.
sounds like a good deal to me, at 22 mp it must be on the heels of most medium digital backs. canon shooters must be excited about this.
HD video? I can see some photojournalists having good use for this feature but not many other photographers. But fun thing to have..
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