Quote:
Originally Posted by bhutocracy
Online advertising will continue to grow overall (and to a point) as advertisers move ever more scarce advertising dollars away from expensive traditional media and into cheaper online campaigns. Also when oil prices start to rise again because of actual tangible dwindling production you'll have more people telecommuting and spending more time online in a year or five depending on how long this slowdown has delayed things.. Whether they've got enough money to spend will be another thing, but I do still see overall growth in time spent online.
|
Shares of Yahoo decline on Web ad market worries
Wednesday October 8, 8:28 pm ET
Shares of Yahoo sink as analysts forecast slowdown in Web display advertising
SEATTLE (AP) -- Shares of Yahoo Inc. slid Wednesday after analysts said worse-than-expected conditions in the display Web advertising market will make for a tough finish to 2008 for the Web portal and search company.
Sunnyvale, Calif.-based Yahoo's stock fell 82 cents, or 5.6 percent, to $13.76 and earlier hit a five-year low of $13.20. In the past year, Yahoo shares have traded as low as $14.53 and as high as $34.08.
American Technology Research analyst Rob Sanderson wrote in a note to investors that as companies grow more cautious about Web ad spending through the current economic crisis, Yahoo's display advertising business will take a hit.