Quote:
Originally Posted by Brent 3dSexCash
Shares of Yahoo decline on Web ad market worries
Wednesday October 8, 8:28 pm ET
Shares of Yahoo sink as analysts forecast slowdown in Web display advertising
SEATTLE (AP) -- Shares of Yahoo Inc. slid Wednesday after analysts said worse-than-expected conditions in the display Web advertising market will make for a tough finish to 2008 for the Web portal and search company.
Sunnyvale, Calif.-based Yahoo's stock fell 82 cents, or 5.6 percent, to $13.76 and earlier hit a five-year low of $13.20. In the past year, Yahoo shares have traded as low as $14.53 and as high as $34.08.
American Technology Research analyst Rob Sanderson wrote in a note to investors that as companies grow more cautious about Web ad spending through the current economic crisis, Yahoo's display advertising business will take a hit.
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Oh yes it's horrible, instead of 30% growth they will have to make do with 20%. Poor dears. Meanwhile traditional media dreams about merely not growing as much.
"BULLISH growth forecasts of up to 30 per cent for the $1.4 billion online advertising sector next year are being slashed as the big five online publishers and key media buyers admit economic volatility is hitting the business harder than expected.
Online search advertising, dominated by Google,
is still expected to exceed 20 per cent, bringing overall growth for online advertising to about 15 per cent for the 2009 fiscal year."