Quote:
Originally Posted by rowan
charge_per_month * average_retention ?
If your initial sales and retention levels are fairly consistent then $rev/customers_count would be reasonably accurate anyway
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Yeah total revenue divided by average retention would do the trick. The problem is figuring out the average retention. How do you allow for customers that signed up 1 month ago (but may end up renewing for the next 8 months)? Just counting them as "1 month" into the average retention figure severely weights that number down.