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We're just trying to figure out our revenue per user as a base for what we can spend on ad campaigns. If we spend $40 per sale and make $50 per user, we're good to go...for instance.
Yeah taking it back a few months is pretty decent. It'll get it a little more accurate, but could still be way off (if we have a huge ad campaign that started 1 months ago, and I'm going back 3 months).
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