GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Business Thread: Membership price ending and conversions (.95 vs .99 cents)

SeniorX · 10-13-2008, 09:24 AM

Based on research these cent figures produce an effect in consumer behaviour:
00, 50, 69, 77, 88, 90, 94, 95, 99 cents

Examples:

.00 - used for premium good effect (E.g. Gold/VIP membership)

.99 - used for discount effect (best value / special offer)

.69 - research: lowered price from 89 cents to 71 cents, sales volume increased a mere
65%, lowered from 89 to 69 cents, sales volume increased by 222%!!!

.77 - in one study, the perceived value of all the numbers between 1 and 100 were studied, and 77 was shown to have the lowest perceived value relative to its actual value.

Has anyone researched this in practice? I see most adult sites use .95 as price ending, is this a limitation of the CC processors? Match.com uses .99 cents (they used to be .95) and some use .94 cents

If the change between 88 to 69 was 222% then this is a factor that should be looked into.

We've been "self-testing" sign-up pages today with different cent amounts and imho they really do make a strong psychological difference.

10-13-2008, 09:24 AM
SeniorX Confirmed User Join Date: Jan 2005 Posts: 302	Business Thread: Membership price ending and conversions (.95 vs .99 cents) Based on research these cent figures produce an effect in consumer behaviour: 00, 50, 69, 77, 88, 90, 94, 95, 99 cents Examples: .00 - used for premium good effect (E.g. Gold/VIP membership) .99 - used for discount effect (best value / special offer) .69 - research: lowered price from 89 cents to 71 cents, sales volume increased a mere 65%, lowered from 89 to 69 cents, sales volume increased by 222%!!! .77 - in one study, the perceived value of all the numbers between 1 and 100 were studied, and 77 was shown to have the lowest perceived value relative to its actual value. Has anyone researched this in practice? I see most adult sites use .95 as price ending, is this a limitation of the CC processors? Match.com uses .99 cents (they used to be .95) and some use .94 cents If the change between 88 to 69 was 222% then this is a factor that should be looked into. We've been "self-testing" sign-up pages today with different cent amounts and imho they really do make a strong psychological difference.