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I agree, adult choice is a bit more... pressing, to ponder the cents, but looking at the signup page as a user, when you have $40 per month for 1 month and $25 per month for 3-month membership, user thinks - "$40 bucks, $25 bucks, no way", but when the sign-up page is "complicated up", e.g. "$39.95" and "$24.95" user thinks "they ain't fooling me with that 99 cent stuff, but it has 99 so it's cheap".... it's like the Ivan Pavlov's Dog experiment - they're conditioned to think .99 is cheap. And all major adult sites do use the .95 for membership price endings, even playboy which is not selling "cheap value product". Maybe 69 would be even better.
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