Quote:
Originally Posted by SeniorX
I agree, adult choice is a bit more... pressing, to ponder the cents, but looking at the signup page as a user, when you have $40 per month for 1 month and $25 per month for 3-month membership, user thinks - "$40 bucks, $25 bucks, no way", but when the sign-up page is "complicated up", e.g. "$39.95" and "$24.95" user thinks "they ain't fooling me with that 99 cent stuff, but it has 99 so it's cheap".... it's like the Ivan Pavlov's Dog experiment - they're conditioned to think .99 is cheap. And all major adult sites do use the .95 for membership price endings, even playboy which is not selling "cheap value product". Maybe 69 would be even better.
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Seriously everyone who gets into this business including myself makes this mistake, we try to compare mainstream sales tactics with porn, it just dont work like that.
The guy joining a porn site has a hardon, noone joins a porn site to jerk off sometime in the coming month, the thinking is straight or:
A) they would notice those pre checked boxes that end up costing them 500 bucks, if they where at a mainstream site they would NEVER fall for it
B) They would not use their .mil or .gov or .edu or real name when joining, these are the same people that when the subscribe to the ny times online makeup a name and email address
And I can go on and on