I recently installed an adnetwork across all my sites and I just now have gotten around to looking at the half way point of October on my stats.
Very interesting.
So it had gotten me thinking, for those who do a lot of PPC, what do you look for in adult? Impressions, CTR, etc?
I have to say that my numbers seem very close to my AdWords campaigns I ran a few years back when just trying out some different things. More importantly, I have seen an increase in sales since getting the network up. Which is nice.
Thoughts? Experiences?
