TopBucks/Yappo Resume:
• Worked with billing processors to create new traffic avenues as well as negotiated processing fees to increase company’s revenue.
• Trained and supervised four sales and marketing team members.
• Managed affiliate program, responsible for gaining 500 new webmasters. Maintained and optimized their online traffic for increased conversions and performance.
• Developed and implemented marketing plan for product and affiliate program.
• Assisted in the development of the websites and maintenance of them. Generated new ideas and promotions to execute on websites.
• Purchased online traffic through multiple mediums and optimized campaigns. Created and maintained monthly ROI reports for all advertising campaigns.
• Served as the primary source to coordinate trade shows, conferences and events, including exhibits, promotions, packaging, logistics, and marketing staff show and travel plans.
• Spoke on seminars at corporate events and industry trade shows regarding online marketing, affiliate programs, and marketing and branding.
• Created sales and marketing manuals for employees; included operational instructions for adding promotional materials, creating newsletters, and updating news.
• Worked with programming to create tools such as RSS Feeds, whitelabel system and advanced linking codes.
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