it's toast - the brand name and logo i think will interest somebody - that's the biggest value left
when Hef passes it's over - the last shreds of the Playboy mystique will be gone.
what Playboy needs is a young rich version of Hef to buy it and not some slimeball like Joe Francis - somebody young(30-50) with money, a sense of style, literate, good looking - a Hef for the new millenium
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