Originally Posted by Mutt

it's toast - the brand name and logo i think will interest somebody - that's the biggest value left

when Hef passes it's over - the last shreds of the Playboy mystique will be gone.

what Playboy needs is a young rich version of Hef to buy it and not some slimeball like Joe Francis - somebody young(30-50) with money, a sense of style, literate, good looking - a Hef for the new millenium