Originally Posted by WiredGuy

I always wondered about those embed and object tags. I used to think they had no value, but these days it just might. While the engines can't read what the tags are, they can certainly see its taking a lot of space on a page and might consider it as a backlink since it has value to the webmaster to put it on a page. You never know with these things until you experiment with it.
WG

Originally Posted by xxxjay

From all that I've seen from looking at Google stats is google knows what is in the <object> (as far as type of media) and not much else.

I could be totally wrong.