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Sales ratios are very very hard to judge based on minimal traffic. In the end you get a much more accurate view, the more traffic you send. That being said here is what you want to do for all the affiliate programs you use. This is important because you want to track who is doing good for you and who isn't.
So what you do is write down the total traffic to each of your own websites each month. Your web hosting provider should install a stats program like AWstats for you to be able to get this number. Track this per site, every month - forever.
Next write down how much traffic each month you send to your sponsors. With like Vivid Cash (as an example) they break their stats down into two week pay periods, so you have to go into advanced stats to pull the data you need for the entire month.
So you wrote down how much traffic you send per month and then how much you earn. I also break it down into days.
So let's say I sent (again using Vivid Cash as the example) them 10,843 for the month and earned $1,410 (just grabbing one of my site stats from September with Vivid cash).
There are 30 days in September so divide that by 30. So my traffic stats would read
MONTH DAY
10,843 361
Now for the month with that website I earned $1,410. Again there are 30 days in September so I divide that # by 30 and we get my average daily earnings, which is $47.
MONTH DAY MONTH DAY
10,843 361 $1,410 $47
Now take what you earned for the month and divide it into the traffic you sent them and then you get an idea about how much each "click" is worth to you. In this case it's $.13.
If you see that this number starts to drop dramatically each month or that one program is producing way less than the others, you know to ditch the bad one and go with the good one. I mean why send your traffic to a program where you earn $.001 per click when another is paying you $.04 per click?
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