OK.... I can sum it up in five (as a UK dude give a rough appraisal according to what ive seen):
(1) The poor economy.
(2) His campaign (which rather than talking about himself, is attacking obama and looking cheap and small compared to Obama).
(3) His choice of Palin which paints him as someone with poor judgement.
(4) His allignment with bush policies which people are repelled by.
(5) He's up against an eloquent, charismatic leader ie Obama, which contrasts strongly with him.
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