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Each search engine wants to be the best search engine out there so by that very concept they each want to have the most unique and relevant content.
So your job is to be unique and be relevant for your specific keywords.
First and foremost, every page on your website needs to have a unique and relevant title and meta description. The description must not be to short, not to long.
Make sure your web pages have a lot of text. Search engines don't care if your graphics are pretty or not. They want text and the more text you give them to devour the better.
Don't over use a keyword. A very common mistake people make is using the hell out of a keyword. In reality that could end up hurting you. This concept is called "keyword density" and it's something that would do you very well to learn about.
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