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the goal isnt page rank, the goal is to get people to your site to convert. using proper headings, content descripitions, no keyword spamming, having multiple pages for your site.
if you have keywords like free this and free that, you are going to get people that dont convert. you want to be specific in your content and only include content which is in the page and not content that isnt. dont use same background and text as well. and it takes time. search google for seo or hit me up on icq or send me a pm and i can lead you in the right way
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