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Great business thread. I had a long shoot day so I am goign to be relatively brief, even though this thread has made me think about a lot of related issues. I agree with a lot of what has been said so far. I especially believe that the pay per download model will become more common as more surfers shy away from recurring subscription billing. A lot of consumers prefer to pay a fair price to download and own each scene or movie and I think it is smart to give them that option.
The surfers are indeed getting jaded and harder to please. But those who can tap into the demand for particular niches and those who are able to deliver unique content with a certain director's style or flair will still be able to make sales. A lot of the more generic pay sites are going to find it much harder going.
I do a lot of market research talking to fans and consumers via email and on some surfer forums and I am trying to give them what they want on DVD and online with pay sites and downloadable videos.
Some of the large internet porn companies who made the easy money back in the 90s and early 2000s seem to be at a loss now on how to continue their pay site success in this more jaded time. My opinion is that just like in the DVD market, it is going to take a real pornographer- someone who loves porn- to be successful nowadays. If there isn't someone running a porn company and making decisions and/or someone who is filming for the company who is the kind of person who would pull their pants down and jack off to porn, then they are working at a serious disadvantage on the creative side against those who do.
I got into the porn biz in 1991 because I love it. I started filming porn for VHS & tv broadcast with Hi-8mm and Beta SP cameras and I am going to continue through high definition and 3D holograms or whatever evolution it goes through because I am a pornographer, and there will always be customers who are willing to pay for unique content that they just can't get everywhere else.
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