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Old 10-31-2008, 07:23 AM  
georgiaasphalt
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Join Date: Dec 2005
Location: Baltimore, MD
Posts: 64
[QUOTE=Brian837;14982055why do so many people act like it is one thing? How about a little bit of everything. All this shit adds up and for some reason people list ten things and ask which one is the reason for the problems LOL[/QUOTE]

I don't think people are trying to say it's necessarily a single thing. I think people are smart enough (I would HOPE) to realize it's the combination of numerous factors. Some more so than others which is why you see people saying it's "tube sites", "it's the economy", "it's torrents", etc.

Quote:
Originally Posted by Brian837 View Post
Fuck all this new shit. Oh I have to get flash.... I ran polls and 1% of the members wanted flash LOL yet people were on GFY saying it was why members would not join. Ask 100 customers what flash is and I bet most will tell you some red dude in a comic book hahhaha.
Now that doesn't make much sense to me. By that logic, any new technology or method of delivery that becomes wildly popular and it's what the consumer wants, you're willing to forgo having it? People may not know what Flash is, but if you told them that's the technology behind the videos they watch on YouTube, MySpace, etc, then they would be like "oh..that!".

As many people have stated, you need to stay ahead of the curve or at least catch it to stay competitive be it with technology, the content itself, or both.

Quote:
Originally Posted by Nautilus View Post
It is unlikely customer is going to keep all of your stuff at his HD for a very long time - so he'll use your server as an online storage place where he can redownload from.
hmmmm...perhaps, but to me issue with storing files is largely a non issue now with the price of portable hard drives, flash drives, etc being so cheap.

Quote:
Originally Posted by Nautilus View Post
Sure we all want more money for our stuff, but let's be reasonable. If average paying customer spends $60/month on porn it won't turn $200 overnight if we all switch to VOD. Subscription based model is well balanced in terms of customers/producers/affiliates interests and I'm pretty sure will serve as our industry's backbone for a long time to come. Maybe even forever.
The issue with the subscription model, as it is now, is it has spoiled the consumer. The porn consumer expects to pay a low monthly fee and have access to tons of content. What other industry continues to do this? You join a gym for a monthly fee, but if you want access to a personal trainer or something else one-on-one, that's extra money.

You join NetFlix for a monthly fee, but they limit the number of movies you can have and you don't own the movie, You still have to return it or buy it.

You go to an all you can eat buffet, but not everything is on the menu. The buffet only includes selected items. Want something not included, it's extra.

You join Rhapsody (sorry, hate itunes), you pay a monthly fee to stream as much music as you want. But as soon as I want to take the music somewhere I have to pay for it.

I'm sorry, but you don't see Capital Records (for example) having their entire catalog available for a monthly fee and allow customers do whatever they want with the music.

Think about this, AC/DC is STILL making money from Back in Black which was released over 20 years ago. With a subscription model instead of making $1 per sale (just picking a number) they only make .00001 cents.

The currrent subscription model dilutes your return on your investment.

Quote:
Originally Posted by Nautilus View Post
But getting more use out of VOD model will surely help to diversify income sources and get more money from those customers who prefer buying exact match, or do not like recurring or both. It will not magically increase your sales by 200-300%, but 20-30% is possible if marketed properly.
I agree to an extent. It seems to me this assumption is based on having that content still available within a subscription site. I would imagine the majority of consumers would think "gee, I pay $5 for this one video or pay $20 and get that video and hundreds of others".

You could hide the fact the video is available in the subscription site, but since you're using the VOD as an upsell to your membership site (I assume), the person will likely join the membership site instead. Now you just made pennies on that video instead of dollars.

I'm not necessarily advocating the elimination of the current subscription model. I'm suggesting it needs to be modified and used in conjuction with the VOD model. For example, for the subscription site you have set amount of content available at any given time. Old content is pulled off the subscription site and put on the VOD site. Doing this would allow you to extend the "life" of the content while getting a higher return on your investment.

I know I've focused on the subscription model so don't think I believe that is the sole issue with what's going on within the industry. I don't. It's just one of many.

Happy Halloween everyone!!!
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