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Originally Posted by georgiaasphalt
The issue with the subscription model, as it is now, is it has spoiled the consumer. The porn consumer expects to pay a low monthly fee and have access to tons of content.
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I do not think it did. If you have quality original stuff, if only 20 vids, you'll do just fine in today's market, both sales are rebills wise. Surfers are not going to go to another site only because it promised more. They expect to get off and that's it. If your 20 vids get the job done, you'll do just fine both sales and rebills wise.
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What other industry continues to do this?
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Other industries are the whole different story. Sure you need to pay extra for your personal gym trainer, but how is it any different from paying extra for personal one-on-one cam show with the model you like? And gym is not charging you extra for every device you exercise with.
As to the music and movie industries, last time I heard their sales are declining. Doesn't that sound like a flawed business model?
And I do not think piracy is the main reason - the main reason is that they do not seem to grasp that in today's market you cannot charge $1 per song or $10 per video, if you sell them online. There's only so much you can sqeeze from a customer. If your content library is worth $2 million in retail price, that doen't mean you have many buyers at that price. Average Joe will still spend $50-100 he can afford to spend on entertaiment.
I'm pretty sure big studios would get millions of $20 recurring customers if they allowed access to their entire content libraries. But they're still chasing every single buck they can possibly sqeeze from a customer, while loosing billions in between.
VOD only sounds as if it might get you much more money than subscription based model. In some cases it really will, but in most cases it will not. While there're surely junkies who'll spend thousands on your stuff through the VOD option, average Joe will not.
VOD is a niche payment option - very good option actually that might increase your bottomline in managed properly. But still niche option, for very specific audience. But it is mainstream in mainstream, that's why I think they're fucked even more than we are.
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I'm not necessarily advocating the elimination of the current subscription model. I'm suggesting it needs to be modified and used in conjuction with the VOD model. For example, for the subscription site you have set amount of content available at any given time. Old content is pulled off the subscription site and put on the VOD site. Doing this would allow you to extend the "life" of the content while getting a higher return on your investment.
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Great idea, thanks for sharing. I think it might work, at least for us.