He lost because of Palin 1st and Bush 2nd.
60% of actual voters had a negative opinion of her and the majority of those voters, voted for Obama. (I forget the actual number).
We all know how Bush affected everything.
I believe McCain could have overcome the Bush effect had he not picked Palin as his running mate. It would have been a much closer race and he may have even won.
It's true that Palin ignited the right-wing conservative republican base, however she failed to pull in the Hillary supporters as expected. She was just too far right.
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