Quote:
Originally Posted by EXPORT
exactly it evolves, see tubes, user generated content (yuvutu)... the next step is cutting out the affiliate as he is no longer needed
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When I brought up that most affiliates would be cut out a few years ago and a few times since then I ended up tared and feathered every time. Also got hit with the same damn responses of: If I have traffic they still will pay for it... Traffic matters... blah blah. Even when I said those with large quantities would be OK or get deals, the majority of small affiliates would be taken out.
I said in some ways affiliates were cutting their own throats by asking or demanding to much from sponsors. Many of which are either short sided or willing to give everyone as much rope as needed to hang. Eventually it would become cheaper per join or whatever criteria they use to generate those sales in house than by affiliates. They just needed the time to generate the damn traffic networks. Hell if you wanted to really fuck with people, the next logical step would be to kill ratio's but that is giving to many people to much credit.
In my mind the industry only needs 4 areas to survive and 1 of those are optional.
1. Traffic.
2. Content.
3. Way to bill/monetize.
4. B2B solutions.
Notice no affiliates? Sure some may still exist in number 1. Affiliates have been loosing traffic now for some time. Beyond that many are using sponsor resources to generate it in the first place. Sponsors themselves are also producing more and more of their own traffic. It comes from the same pool.
Only large difference is now we have tube sites hoarding all the traffic. Sure they are using porn content to sell webcam, dating, misc., and some adult sites - they fill the role of number 1 just fine. Only issue they currently have is that they are perceived to be illegal due to content theft. In same token many tell others that they must evolve, well can I ask what happens when the tube site also evolves. The next obvious step for them is legal content. When they evolve to this it would fill all 3 major requirements. They either could self produce or end up going B2B and having others shoot content for them.
In the event that they do indeed end up producing and buying content. Who is left to complain in the industry? Content producers would have a job, money could be made, and customer needs are met. Only people that could/would be left out in the cold would be affiliates. Now very well that the tube sites or whatever incarnation could end up paying affiliates money for whatever traffic you could send them, it would not be a requirement.
This does not necessarily mean the death of all niched or small site owners either. They know their content and customer demands so they will always have some sort of base to sell to, even if hired by others etc. I do know that many of these types of sites are not that affiliate dependant at all right now anyways.
My long term
of a possibility.