here is an actual banner that they are using right now:
so the surfer sees that and clicks the arrow expecting a video and get taken to the zango page where they are offered to see the video of Jessica in a skimpy bikini but they must click to install Zango first to be able to watch the bikini video.
the zango page is here:
hosted.zango.com/affiliates/lp/jessicasimpson.htm (I took out the affiliate code that was in it too, but I won't make it linkable in case some dumbass clicks on it and then wants to see the video so bad he installs zango
)
this ad is being served through rmxads or rightmedia which is used by a number of networks such as CPX Interactive, Remix Media and Joetec.