If a real estate site has the most incredible layout, design and write up of a property and the pictures show a piece of shit falling down dump that nobody in their right mind would purchase, the deal is over. OVER.
You do need a nice balance, but my god if you have shitty content or if it is completely mismatched with your traffic, then you can just forget it.
Who's gonna buy a house with an amazing write up if it actually is just a pile of rotten wood? If the supermarket sample fudge tastes just exactly like crap, you gonna buy a box of it because the design is nice?
Ok maybe the question was too easy..
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