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Old 11-13-2008, 09:36 AM  
DamageX
Marketing & Strategy
 
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Join Date: Jun 2001
Location: Former nomad
Posts: 14,293
Quote:
Originally Posted by PR_Tom View Post
If a real estate site has the most incredible layout, design and write up of a property and the pictures show a piece of shit falling down dump that nobody in their right mind would purchase, the deal is over. OVER.

You do need a nice balance, but my god if you have shitty content or if it is completely mismatched with your traffic, then you can just forget it.

Who's gonna buy a house with an amazing write up if it actually is just a pile of rotten wood? If the supermarket sample fudge tastes just exactly like crap, you gonna buy a box of it because the design is nice?
There's a sucker born every minute...

To illustrate the point, Heineken is widely considered one of the world's best beers. Yet it routinely ranks very poorly in blind tests, quite often near the bottom. Think it's the quality of the product that does the sales, or the advertising behind it?
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