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I think in the past ot was always better to give away less, to make the surfer signup if he want's to see more.
But lately I think as every surfer knows aynway where to get everything fro free it's more important to really catch his attention, and to show him what kind of quality he'll get if he signs up. Teasing isn't enough anymore, he must be truly amazed by the content, and that takes a bit longer than 20 seconds....
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