He's Spanish I believe, and is only using the site to promote his program:
http://www.micropagosx.com/ where they sell stuff via SMS. He makes money off his own program.
It is about alexa rank 400 in my country and has been around for years apparently, yet I had never ever seen it :-|
Spanish speaking market is extremely under exploited and unregulated, really crappy sites are incredibly famous and despite people lacking knowledge in many useful things for the net, they are very familiar with the shady stuff even if they don't speak English to use THAT torrent program.
We're in 2002 as far as construction and design, but we've been in 2008 for piracy for many years now :-|
Best of luck with this
go with what Jarmusch says!