Ford makes a car called the UK called the ECOnetic -- which is a diesel car that gets over 65mpg. While VW is busy selling their diesel cars in the US market, Ford wont bother as they don't think anyone will want one. The prefer to try and market their existing range of cars as 'fuel efficient' (LOL), because they do more than 28mpg (30mpg).
Ford sucks. They have something they could try and sell, but will not bother.
In a market economy, if you make things people do not want -- you die. Unless you can trick your government to bail you out, at which point it is no longer a market economy but subsidized industry, like Fiat, etc. etc.
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