All content is profitable ..... its how you package it, market it and sell it :-)
But on a more serious note, times are changing, before exclusive wasnt important...too much 'new' stuff was getting online as it is and consumers couldnt tell....but now, since lots of stuff is online, consumers are getting pickier, smart, experienced already, seen it , done that, jacked off to it...and looking around...so i say, the future of exclusivity is going to start coming back! That will be a important part of production in the future....
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