|
Start changing your license terms or think about licensing DVD titles at $5 because that's the future... in fact, it's already happening.
Exclusive is ok, but when I buy exclusive I want full rights. With full I mean phone, tv, paper, tube, give it completely for free, share it on p2p and torrents, or resell it if I want to. Absolutely no restrictions.
It's very simple, if I make money with your product I will buy it.
As are things now with stupid licenses it's almost non profitable to buy exclusive except for very specific niches. Change your license terms and you will get lots of more work to do.
Last time I requested formally exclusive quote from a producer the license terms were something like "It's exclusive for you, but you cannot put that it was produced by your company, you can only use it on internet and you can not watermark it". The price was practically the same that we could get by doing it ourselves hiring the place to film, models and camera equipment and staff.
We ended producing the content inhouse... The final bill was even cheaper than hiring that content producer. We sold it to local TVs, satellite channels, paper publications and local mobile phone companies. It has still not hit the internet and it's already profitable... enough to not even bother to release that content on Internet.
I have it more than clear... producing the content inhouse costs practically the same as hiring exclusive producer. The exclusive producer just saves me a couple of hours organizing everything on my side. If the exclusive producer doesn't give me full rights the way I want them, then my company will not hire his services.
|