Originally Posted by Barefootsies

Too many different variables in the equation. Simply said, content producers of today will have to learn marketing.

To stay alive, sell some of their own stuff for themselves. Licenses will change to more of a semi-exclusive as most programs are not wanting to pay exclusive rates. They want exclusive, or semi exclusive content, but they do not want to pay for it. Their 'promise' is all they would like to offer you in return to hold out.

But friends is friends... This is business. Promises do not pay the bills or put food on the table.