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Well, partly because if you send from GMAIL to someone else you have a great chance of the Affiliate actually getting the email. Where as if it's like mike@eroticdollars then you might get spam flagged and the affiliate never sees your email.
Why does it matter, anyone can pay $7 and do email forwarding on a domain. That doesn't make them legit. If you can't see their name on the website then I'd icq someone at the company.
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