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I find it more "newsworthy" that Google has bothered to accept that "SEO" exists and that it brings home the bacon for many!
Before, when asked about SEO strategies, they would act almost like, "I don't know what you're talking about!" Now, at least, they identify that there are certain aspects (that they take into account) of one's website that can be altered in such a way to increase the possibility of being found in the search engines...
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