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The biggest advantage in a one-person operation is scale; you can create an auto-updated network of blogs that grow on autopilot. The right combination of software and you can change text and input link codes automatically. Essentially it's a time saver. Do auto-updated blogs rank well in SERPS? Yep. You just gotta choose the right niche, right keywords, right feeds and do a little on and off-site seo.
EDIT:
If I'm going to use a wordpress blog to target a hard to rank for niche then I opt for hand-written posts. Why? Because there's more of a need to taylor your content to the niche.
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