Originally Posted by Kristian

The biggest advantage in a one-person operation is scale; you can create an auto-updated network of blogs that grow on autopilot. The right combination of software and you can change text and input link codes automatically. Essentially it's a time saver. Do auto-updated blogs rank well in SERPS? Yep. You just gotta choose the right niche, right keywords, right feeds and do a little on and off-site seo.

EDIT:

If I'm going to use a wordpress blog to target a hard to rank for niche then I opt for hand-written posts. Why? Because there's more of a need to taylor your content to the niche.