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If you apply mark to market, then Playboy Enterprises Inc. is worth approximately $58,320,000 USD, based on it's current market cap. Take into account all of Playboy's assets (i.e. ICS Entertainment, Inc. a.k.a realitycash.com, sex.com, Spice TV, playboy magazine and merchandising, etc) and divide appropriately to assign a value to GFY.
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