Seeing as this is a drama-ish thread (!) I may as well grab the opportunity to do a little spamming of a new product for content owners we're launching early next year also..
If you have video content and you want it automatically transcoded for mobile formats and made available for over the air delivery to your customers , hit up Alexandra [@] lovesexycash.com and refer to Mobile OTA beta. We're looking for a few more beta partners to work with on this prior to full launch.
The service allows content owners to upload clips to our platfrom, have them transcoded to multiple mobile formats, get content ids, make a request to send content to user mobile. we send time sensitive link to content to user handset by sms (or other method), user downloads clip to phone.
If you prefer, you can do the transcoding yourself, keep the clips on your servers, and plug into our provisioning platform for the ddevice recognition\ over the air delivery part.