Thread: SEO vs. SEM ...
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Old 12-10-2008, 08:32 AM  
mona
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Join Date: Feb 2008
Location: Mona = "female monkey" in Spanish
Posts: 1,940
IMHO:

SEM = short term strategy, seasonal/promotional strategy, ones that need to be launched asap

SEO = medium to long term strategy, ROI is higher
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