|
IMO paid advertising is great if you have the budget and are looking to brand something. If you have something really cool you just launched and want to spread the word, then you should use SEM. For example, if you have a new idea that will make people say "Oh Shit I wanna try that!" SEM would probably better suit your needs.
On the other side of it, with half the money you'd spend on a SEM campaign you could hire a new-age professional SEO company who could work wonders for generating relevant/paying traffic. I would recommend this option if you are looking to build your customer base or don't mind waiting for your ROI.
__________________
GTBill.com
Low Rates & High Fives.
Marketing Director
|