Well I don't want to offend Kanye cause he has the best name in the pop history ever and apart from a couple brief encounters with his fur filled music videos I haven't really heard anything from him.
But here's the recipe I've observed:
1) get a mammal that's about the size of the biggest monkies and likes money
2) dress it in a fur
3) decorate it with gold
4) put it into a Hummer
5) get something to transform its roaring to more polished sound
6) come up with a very mediocre sampler beat
7) record a cool music video without a story
8) put it up to MTV and other "music" channels
9) play it at least 10 times a day
10) get articles into all the popular magazines
11) supply the tabloids and newspapers with a balanced portion of scandals regularly
12) once the mammal starts getting high too much and bitch too much - get rid of it
13) repeat the procedure
