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The answer is it is very difficult to accomplish a successful new program in this climate, especially without your own quality traffic base to start with. If you depend on affiliates, even with the most amazing exclusive content you will not have longevity. The affiliates that will sell a new site/program are transient, meaning that they can easily switch their attention and traffic sources elsewhere to promote something new. That's how they started promoting the new site program in the first place. Less loyalty, less cash reserve, higher overhead and less profit than previous years.
Most newer programs will not be around in the next 2-3 years, and won't be growing.
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