money money money.... it's all about spending money.
Have you seen the Best Buy commercials? The one where the guy is looking for the "You're the best father ever!!" present?
The guy takes him through the various electronics to the big screen mega expensive tv because that's the "best father ever!!" present.
Sadly, it's a statement of where we've come. The little box tells you that your child won't love you unless you spend a fortune, and people believe it.
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