|
While it's true that SMS billing is much more expensive than credit cards, I think you are missing the point. Members who have a credit card and are happy to use it on the internet will use that to sign up, this is still going to be your No1 revenue stream. Members who either don't have a card or don't want to pass their personal information will be more than happy to pay a premium for access. Therefore you can collect exactly the same for an SMS client as you do for a credit card client, the end user pays the increase in fees. This ensures that the most attractive option is card to your users, and only users who are not currently signing up with your site start using the alternatives provided. For example you want to receive $19 your Card option is $20 your SMS option is $30. You receive the same from both methods, but you start converting new and different customers! This means you start collecting 15-20% more than by just having a card option, particular for guys with a large amount of traffic coming from places like Germany where less than 1 in 3 of the population own a credit card.
__________________
ConvertAnywhere converting mobile traffic in emerging markets
|