Quote:
Originally Posted by Roald
Since when is the ad spot meant to attract webmasters? I mean, are there even webmasters on this board? Thought it was meant for branding only ;)
Last time I clicked a banner on GFY must have been years ago probably when I missed the search link and accidentally clicked it  |
You are so right, but I have joined programs after seeing them 100 times. Everyone is so tied up in clicks that people forget the value of branding.
look at it this way, clicks are like the six packs of pathmark soda for 99cents put at the register...an impulse buy. Branding is more like Coca Cola, a thought-out purchase. Who would you rather be? it may have taken Coca Cola a lot longer to get the sale but they make much more of them in the long term.
In the end you will probably drink a few of the pathmark cans and never buy again...but you'll always go back for Coke year after year.
