Originally Posted by RayVega

You are so right, but I have joined programs after seeing them 100 times. Everyone is so tied up in clicks that people forget the value of branding.

look at it this way, clicks are like the six packs of pathmark soda for 99cents put at the register...an impulse buy. Branding is more like Coca Cola, a thought-out purchase. Who would you rather be? it may have taken Coca Cola a lot longer to get the sale but they make much more of them in the long term.

In the end you will probably drink a few of the pathmark cans and never buy again...but you'll always go back for Coke year after year.