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...open secret
Well, there are a few people around that will claim that streaming content does exactly what you're talking about; that it keeps your content safe and that people will have to maintain a membership in order to continue accessing it.
The problem is, that there are programs available that will capture and record streaming content for surfers to view later. So, streaming is like a good lock; it keeps the honest people honest. Also, there are consumers who just hate DRM (digital rights management) in any form and refuse to deal with any inconvenience, and will simply move on to a website that allows them to d/l and keep content for their private use.
Many of the music websites that had DRM are moving to non-encrypted MP3's and the general reception has been favorable.
Generally speaking, 'real' or 'honest' customers don't want to be treated like criminals and the criminals have all the tools they need to steal our stuff whether we like it or not.
(Okay...I'm going to run away and hide now...lol)
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